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Beneful Incredibites Food Review

Beneful Incredibites Food Review

Are you trying to get a better idea if Beneful Incredibites dog food is the food you should be feeding your dog? We’re here to give you better insight into the pros and cons that Beneful Incredibites has to offer your fur baby. 


  • Popular dog food brand, so it’s easy to find
  • The first ingredient in the Beneful Incredibites is beef
  • A serving size of this dog food contains 27% of your dog’s recommended protein intake
  • You can find this dog food online, if you’re unable to make it to a physical store location
  • Kibble size is specially made for a small dog’s mouth
  • The bag can be resealed


  • Beneful uses artificial colors in their dog food, which isn’t something that’s beneficial to your fur baby
  • Uses a lot of filler ingredients, such as soy, wheat, and corn
  • This dog food uses a lot of by-products 
  • Doesn’t contain a lot of vegetables

Our Recommendation

dog eating

From an ingredient standpoint, I cannot recommend this dog food. While it is a good value for dog food in a smaller package and beef is the first ingredient, there are too many fillers and artificial colors. At this price, there are better options. You also have to consider that if you have a small dog, they don’t eat much, so feeding them a more expensive dog food is not a huge price difference overall.

Beneful Concerns

Purina Beneful Incredibites is no doubt a popular dog food for those with small or toy breeds. Like all the Beneful dry dog foods, this one has some questionable ingredients.

Artificial Colors

When the use of artificial colors is questioned Purina defends their choice by saying that although there is no evidence to show that dogs can see color that well, that appearance matters to the dog parent’s buying the food so they use FDA approved artificial colors to make dog food more consistent in appearance and more appealing to people. Sorry Beneful, but artificial additives just for the benefit of people is in no way “Beneful” to our pooches. There is a lot of controversy about artificial colors and their effects on humans and dogs alike.

Corn, Wheat, and Soy

Too much grain is a cause for concern in any diet. GMO corn being the second ingredient of this food is enough to make ScoutKnows question the quality. Furthermore, corn is the fifth ingredient. The wheat and soy contribute more cheap fillers to this dog food.

By-Products & Digest

There is a lot of by-products in this dog food. While there is some regulation of what by-products are allowed in dog foods, they do raise a red flag because standards can vary so much based on the dog food company. Purina no doubt has a good reputation but it is hard to be sure exactly what they mean when they say by-products and digest.

Positive Aspects Of Beneful

To be fair, there are far worse dog foods out there and Purina does have an excellent reputation. 99% of their ingredients are sourced in the United States. The exception is a few vitamins and minerals they cannot get in sufficient quantity in the USA.

  • Beneful does have beef as the first ingredient which is far better than a grain. At 27% protein, a bag goes a long way.
  • Easy to find online, at major retailers, and grocery stores.
  • Has a few vegetables.
  • Dogs like the flavor and the kibble is made for a small dog’s mouth.
  • The bag is resealable so you can buy a big bag without fear it will go stale if you are only feeding 1-2 small dogs. Buying a larger bag offers considerable savings on this inexpensive dog food.

Purina Beneful IncrediBites With Real Beef Dry Dog Food – 15.5 lb. Bag

Purina Beneful Small Breed Dry Dog Food | Amazon
$39.98 ($2.58 / Pound)

Give your small dog a big flavor in every bite with Purina Beneful IncrediBites With Real Beef adult dry dog food, formulated specifically for small dogs.

Buy at
We earn a commission if you click this link and make a purchase at no additional cost to you.
05/16/2024 09:04 am GMT


Beef, Whole Grain Corn, Barley, Chicken By-Product Meal, Corn Gluten
Meal, Whole Grain Wheat, Rice, Beef Tallow Preserved with
Mixed-Tocopherols, Soybean Meal, Turkey By-Product Meal, Glycerin, Egg
and Chicken Flavor, Oat Meal, Calcium Carbonate, Salt, Poultry and Pork
Digest, Mono and Dicalcium Phosphate, Potassium Chloride, Dried Carrots,
Dried Peas, Vitamins [Vitamin E Supplement, Niacin, Vitamin A
Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride (Vitamin
B-6), Vitamin B-12 Supplement, Thiamine Mononitrate (Vitamin B-1),
Vitamin D-3 Supplement, Riboflavin Supplement (Vitamin B-2), Menadione
Sodium Bisulfite (Source of Vitamin K Activity), Folic Acid, Biotin],
Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper
Sulfate, Calcium Iodate, Sodium Selenite], Choline Chloride, L-Lysine
Monohydrochloride, Red 40, Yellow 5, Yellow 6, Blue 2, Garlic Oil.

Nutritional Analysis

Pet food ingredients, nutritional values, and the way they are labeled for consumers are monitored by several organizations in the United States including the Food and Drug Administration (FDA) and the NGO, Association of American Feed Control Officials (AAFCO).

Each year the AAFCO publishes two sets of nutritional minimum standards for dog food intended to help specify if a food is suitable for:

1. Dogs in the growth & reproduction phases of life
2. Adult dogs maintaining a healthy weight and activity level

Caloric Content

3,623 kcal/kg, 366 kcal/cup

Guaranteed Analysis

Nutritional Component Value Meets AAFCO Growth & Reproduction Standards Meets AAFCO Adult Maintenance Standards
____________________________ ____________________ ____________________ ____________________
CRUDE FAT 13.5% min
CRUDE FIBER 4.0 % max
MOISTURE 14.0% max
CALCIUM (CA) 1.1 % min
SELENIUM (SE) 0.2 mg/kg min
VITAMIN A 12,500 IU/kg min    
VITAMIN E 150 IU/kg min    

* – indicates not yet analyzed

Feeding Amounts

Depending on your dog’s size and activity level, they may need more or less food in their daily feeding amounts.

Weight Daily Feeding (Cups)
_______________________ _______________________
3-12 LBS 1/2 – 1 1/4
13-20 LBS 1 1/4 – 1 3/4
21-35 LBS 1 3/4 – 2 1/2
36-50 LBS 2 1/2 – 3 1/4
51-75 LBS 3 1/4 – 4 1/4
76-100 LBS 4 1/4 – 5
100+ LBS Add 1/3 cup for every 10 lbs over 100 lbs

Transition Instructions

Transition your dog from their previous food gradually over the course of seven to ten days.

The Bottom Line

Beneful offers balanced nutrition but it is your typical grocery store dog food that is trying to appeal to the masses. There are better options out there such as Diamond Brand or Taste Of The Wild. Diamond Brand is comparable in price while Taste Of The Wild is more expensive but it is grain free and offers more nutrition per cup so you will find that the cost difference is minimal. I have found that pet foods with more fillers result in them having a bigger appetite than if they are getting a lot of good proteins, fats, and oils with meat and veggies being the primary source. For pet parents concerned about GMOs in food, this is not a dog food they are going to want to try out.

If you like to check other Beneful products, check out our review for Beneful dog food products.

Other Alternatives to Consider

Do you not feel like the Beneful Incredibites dog food is the right choice for you and your dog? Let’s take a look to see what other alternatives there are that you may want to consider:

Taste of the Wild Appalachian Valley Small Breed Recipe

Taste of the Wild Appalachian Valley Small Breed Recipe

There are nine different recipes that the Taste of the Wild brand offers. For their small breed recipe, the first five ingredients that you’ll find in their formula or venison, lamb meal, lentils, garbanzo beans, and peas. However, you’ll notice that the entire recipe doesn’t contain any grains and it’s made for small dogs 3 kept in maintenance. 

This formula is moderately expensive, but it’s an amazing dry food that contains 36% of protein in one serving. If you’re looking for a highly balanced Small dog dry Food, but doesn’t contain any toxic chemical preservatives, extra flavor additives, or artificial colors, you should definitely check out this dog food.

Taste of the Wild Grain Free High Protein Real Meat Recipe Appalachian Valley Premium Dry Dog Food | Amazon

This grain-free formula provides digestible energy and excellent nutrition for your growing puppy. 

Buy at
We earn a commission if you click this link and make a purchase at no additional cost to you.

Nulo Freestyle Small Breed Dog Food

Nulo offers 8 other dry dog food recipes. however, this small breed dry dog food is what we’re going to be focusing on today. The first five ingredients you’ll find them a package are deboned salmon, Turkey meal, fish meal, salmon meal, and red lentils.

 However, if you find that it is very important for you to keep grains out of your dog’s diet, this is a dog food you should look into. You can feed this dog food do your dogs starting off when they’re puppies and can continue all the way into their senior years. 

 Keep in mind that this formula does work the best for puppies and for small dog breeds that are adults. Also, one serving of this dry dog food will provide your dog with 34% of their recommended daily intake for protein. This dog food is formulated to support the high metabolism in energy levels that come with small dogs, so if you’re looking to support that in your pup, you should definitely check out this dog food.

Blue Buffalo Life Protection Small Breed Adult

There are 23 different recipes that Blue Buffalo creates, as well as 5 recipes that are specifically formulated for small breeds of dogs. For the Blue Buffalo Life Protection formula, you’ll find that the first five ingredients are deboned chicken, chicken meal, brown rice, oatmeal, and barley.

Keep in mind that this formula does contain several grains, such as oatmeal, rice, and barley. However, this formula was created to keep your small dog breed in maintenance. with 29% protein found in one serving of this dog food, it’s full of balanced antioxidants, minerals, and vitamins that support the health of your dog’s immune system.

Continue reading:

Beneful Dog Food Review

Beneful Healthy Weight Food Review

Purina Beneful Originals Real Beef Dry Dog Food Review